How to set up customer accounts on Shopify
Shopify offers customer accounts that let buyers track orders, reorder and save addresses. The newer customer accounts sign customers in with a one-time code sent by email, so there's no password to forget. You choose in checkout settings whether accounts are optional, required or turned off.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Optional accounts are best for most stores.
- Newer accounts use one-time codes, not passwords.
- Accounts support reorders, loyalty and B2B.
Choose an account option
In Settings, go to Customer accounts. Optional accounts let people check out as guests, which avoids losing sales.
Newer customer accounts
Customers enter their email and receive a one-time code. They can see orders and manage details from a secure page.
Using accounts for growth
Accounts support loyalty programmes, subscriptions, wholesale pricing and personalised emails.
Frequently asked questions
Should I force customers to create an account?
Usually not, as it can reduce conversions.
Can migrated customers keep their passwords?
No, passwords can't be transferred.
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