How to add schema markup to Shopify
Schema markup is structured data that helps search engines understand your pages. Most Shopify themes include product schema; review apps add review data; and you can add organisation, breadcrumb, article and FAQ schema through theme code or an app. Test everything in Google's Rich Results Test.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Check what your theme already outputs.
- Avoid duplicate schema from several apps.
- Test with the Rich Results Test.
Check your current schema
Run key pages through Google's Rich Results Test to see what's already there.
Common schema types
- Product: price, availability, reviews
- BreadcrumbList
- Organization and WebSite
- Article for blog posts
- FAQPage for FAQ sections
Adding it
Add JSON-LD to theme templates or use a trusted schema app. Remove duplicates if both theme and apps output the same type.
Keep it accurate
Schema must match what's visible on the page.
Frequently asked questions
Do FAQs show in Google?
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.