Shopify metafields explained with examples
Metafields store extra information on products, collections, customers and more, such as materials, care instructions, size guides or ingredients. You define them in Settings, then Custom data, fill them in on each product, and connect them to your theme to display the information.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Metafields add structured extra details.
- Define once, fill per product.
- Connect them to theme sections.
In this guide:
Examples
- Materials and care instructions
- Ingredients and allergens
- Size guides
- Burn time for candles
- Compatibility for tech products
Set up
- Go to Settings, then Custom data.
- Choose Products and add a definition.
- Fill in values on each product.
- Connect the metafield to a block in the theme editor.
Metaobjects
Metaobjects group related fields into reusable entries, such as a size chart or designer profile.
Keep exploring
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