How to make your Shopify store look premium
Premium-looking stores use consistent, high-quality photography, generous white space, a restrained colour palette, two fonts at most, clear typography, and fewer, better sections. Remove clutter such as too many badges and pop-ups, and make every detail, from product copy to emails, consistent.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Photography is the biggest factor.
- White space and restraint.
- Consistency everywhere.
In this guide:
Photography
Consistent lighting, backgrounds and angles. See the photography guide.
Design
- Limited colour palette
- One or two fonts
- Generous spacing
- Fewer sections, each with a purpose
Remove clutter
Cut excess badges, banners and pop-ups.
Details
Consistent copy, packaging and branded emails.
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