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Shopify vs Big Cartel

Big Cartel is a simple, low-cost option for artists and makers with a small number of products. Shopify costs a little more but removes product limits and adds apps, marketing tools and sales channels, which matters once you start to grow.

By Abdullah Ashraf, Shopify expert · Last updated: October 2026

Side-by-side comparison

ShopifyBig Cartel
Best forGrowing storesArtists and makers starting out
Product limitsUnlimited productsLimited by plan
Free planFree trial onlyFree plan with a few products
AppsVery large app storeFew integrations
Marketing toolsEmail, discounts, channelsBasic

Costs in the UK

Big Cartel has a free plan for a small number of products and low-cost paid plans. Shopify starts at £25 a month (or £19 yearly) but includes far more features.

Prices change. Check each provider's current UK pricing page before deciding.

Which should you choose?

Choose Shopify if…

  • You're outgrowing product limits
  • You want reviews, email and upsell apps
  • You want to sell on more channels

Choose Big Cartel if…

  • You sell a handful of products
  • You want the lowest cost
  • You need only the basics

Frequently asked questions

Can I move from Big Cartel to Shopify?

Yes. See the migration service.

Is Shopify worth the extra cost?

Usually once you have regular sales or more products.

Which is easier?

Big Cartel is simpler; Shopify is still very easy.

Let's grow your store

Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.

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