Shopify Grow vs Advanced plan
Most stores are better off on Grow until they have high sales volume, more staff or need Advanced features such as custom reports and third-party calculated shipping rates. Advanced lowers online card fees from 1.7% + 25p to 1.5% + 25p, but costs much more each month.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Side-by-side comparison
| Grow | Advanced | |
|---|---|---|
| Monthly billing | £65 a month | £344 a month |
| Yearly billing | £49 a month equivalent | £259 a month equivalent |
| Online card rate | 1.7% + 25p | 1.5% + 25p |
| Third-party payment fee | 1% | 0.6% |
| Staff accounts | Up to 5 | Up to 15 |
| Reports | Professional reports | Custom report builder |
| Shipping | Standard rates | Third-party calculated rates |
Costs in the UK
The plan difference is £279 a month on monthly billing, or £210 on yearly billing. With a 0.2% card fee saving, Advanced only pays for itself on fees alone at around £105,000 a month in online sales on yearly billing, or around £139,500 on monthly billing.
Prices change. Check each provider's current UK pricing page before deciding.
Which should you choose?
Choose Grow if…
- Your sales are under about £100,000 a month
- 5 staff accounts are enough
- Standard reports cover your needs
Choose Advanced if…
- Your sales are very high
- You need up to 15 staff accounts
- You need custom reports or calculated carrier rates
Frequently asked questions
Is Advanced worth it?
Usually only for high-volume stores or those needing its specific features.
What's above Advanced?
Shopify Plus. Compare with Plus.
Can I test the difference?
Use the fees calculator with your sales.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.