Shopify vs Wix
Shopify is better for businesses where selling products is the main goal, thanks to its checkout, apps and inventory tools. Wix is a good fit for service businesses and small shops that mainly need a website with a few products.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Side-by-side comparison
| Shopify | Wix | |
|---|---|---|
| Best for | Online stores of any size | Websites with a small shop |
| Checkout | Fast, trusted, Shop Pay | Standard checkout |
| Apps | Thousands of ecommerce apps | Fewer ecommerce apps |
| Inventory and variants | Strong | Good for small catalogues |
| Multichannel | Google, Meta, TikTok, POS, marketplaces | More limited |
| Design | Themes and sections | Drag-and-drop editor |
Costs in the UK
Both charge monthly plans. Shopify starts at £25 a month (or £19 yearly) for a full store. Wix's ecommerce plans are priced separately; check Wix's UK pricing. As stores grow, Shopify's apps and lower card fees on higher plans usually make it better value.
Prices change. Check each provider's current UK pricing page before deciding.
Which should you choose?
Choose Shopify if…
- Selling products is your main business
- You plan to grow or sell on several channels
- You want better conversion tools
Choose Wix if…
- You mainly offer services or bookings
- You sell only a handful of products
- You want simple drag-and-drop design
Frequently asked questions
Can I move from Wix to Shopify?
Is Wix good for SEO?
It can be for simple sites. Shopify gives more ecommerce SEO control through apps and themes.
Is Shopify harder to use than Wix?
Slightly, but both are designed for non-technical owners.
Keep exploring
Related pages you might find useful next.
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