Can I use customer reviews in my ads?

Yes, if the reviews are genuine and you have permission to use them in ads, especially if you show names or photos. Don't edit reviews in a misleading way.

By Abdullah Ashraf, Shopify expert · Last updated: October 2026

The details

Fake reviews are banned under UK consumer law.

What to do next

Official sources

Checked September 2026. Rules change, so always check the latest official guidance.

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